Hi there, I’m Albertina
I navigate the intersection of product and marketing to drive meaningful results across retail, travel, hospitality, edtech, and startups. My diverse expertise helps businesses solve real problems and unlock new opportunities.
Project Management
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Influencer Marketing
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Marketing Campaigns
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Product Management
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Project Management 〰️ Influencer Marketing 〰️ Marketing Campaigns 〰️ Product Management 〰️
Professional Journey
Explore my cross-industry experience and the strategic toolkit I've developed throughout my career.
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Building a revenue-generating channel through strategic influencer partnerships and affiliate programs. Focused on community cultivation and performance-driven partnership models.
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Spearheaded full-cycle product development from concept to market, aligning cross-functional teams to deliver features that directly supported company OKRs and enhanced the educational experience.
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Scaled Rappi's Latin American referral program through data-driven campaign optimization, resulting in significant user acquisition growth across multiple markets.
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Crafted ROI-focused influencer strategies that accelerated user acquisition and engagement. Leveraged performance analytics to continuously refine campaign effectiveness.
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Orchestrated integrated marketing campaigns and produced events ranging from intimate gatherings to large-scale productions, ensuring brand consistency and memorable experiences.
From revenue-driving influencer campaigns to strategic product roadmaps, these case studies showcase my impact across multiple disciplines. Each project represents a unique challenge I've transformed into measurable results.
Featured Work
Professional Toolkit
I combine technical proficiency with strategic thinking to deliver results. My academic background in Marketing and Tourism provides a unique perspective that enhances my approach to problem-solving.
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Analytics & Data Tools (Google Analytics, Amplitude)
Project Management (Asana, Trello, Monday)
Content Management (WordPress)
Collaboration Tools (Confluence, Google Workspace)
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Creative Problem Solving
Relationship Building & Negotiation
Detail-Oriented Execution
Cross-Functional Communication
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Master's in Marketing & Communications (2020) - UdeSA - Universidad de San Andrés, Buenos Aires, Argentina
Bachelor's in Tourism & Hospitality Management (2015) - UADE - Universidad Argentina de la Empresa, Buenos Aires, Argentina
Let's Collaborate.
Looking for a tech-savvy, hands-on marketer who thrives in dynamic environments? I'm eager to join a team that's tackling impactful projects and ready to embrace any challenge.