Project: Influencer Trip Germany Tourism

• Role: Influencer Marketing Manager

• Location: Buenos Aires, Argentina

• Company: Madzen, Marketing Agency

About

Operating under Madzen Marketing Agency, I orchestrated an influencer trip to Germany for their annual 'Enjoy German Food' branding campaign, aimed at showcasing German gastronomy. Cities promoted: Frankfurt, Baden Baden, Rüdesheim am Rhein, Nuremberg, Munich and Berlin.

+6 cities promoted
+ 3 content creators (1 influencer @elgordococina, 1 journalist @danidiniperiodista and 1 travel media @intriper)

Key Activities

• Scouted and analyzed metrics to match with the branding campaign and proposed influencers to the board, ensuring alignment with campaign objectives and target audience.

• Coordinated and traveled with three influencers, spanning various regions of Germany, to ensure a comprehensive showcase of German cuisine.

• Managed all logistics, including flights, accommodations, and activity arrangements, to provide a seamless experience for the influencers.

• Tracked social media engagement and collected data for the campaign's performance evaluation, contributing to the assessment of its success and impact.